LEGENDS REIMAGINED

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The NBA is one of the few sports where every generation claims its own “GOATs.”
But digital content rarely bridges those eras.
You have “Jordan fans,” “Kobe fans,” “modern NBA fans,” but few visual projects speak to all of them at once.

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Purpose:
Create an editorial visual experience that unifies eras — making younger fans appreciate history and older fans see modern talent through a fresh lens.