New York Knicks — Social Media Rebrand

This project reimagines the Knicks’ digital presence with a modern, elevated visual identity rooted in New York energy and basketball culture. The system blends cinematic photography, refined typography, and vibrant team-color gradients to create a cohesive look across game-day graphics, player spotlights, announcements, and milestone content.

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The goal: a bold, polished social experience that feels big-market, star-driven, and unmistakably Knicks—from hype moments to end-of-game storytelling.